Improve your search engine rankings and drive more traffic to your site with Digital Hype’s expert technical SEO
Technical SEO (search engine optimisation) is a subset of SEO that focuses on the technical aspects of a website that can impact its visibility on search engines. As an advanced SEO company, Digital Hype’s technical optimisation services can help businesses to improve their online presence, gain better ranking in the SERPs, generate leads and increase sales.
– Site Architecture:
One of the most critical aspects of technical SEO is site architecture. A well-designed site architecture makes it easy for search engine crawlers to understand the structure of a website and its content. Digital Hype’s technical SEO team starts by analysing the existing site architecture and identifies any issues that might be impacting the website’s visibility on search engines. We then work on reorganising the website’s structure, including the navigation, URLs, and internal linking, to make it more search engine-friendly.
– Mobile Optimisation:
With the increasing use of smartphones and tablets, mobile optimisation has become a crucial aspect of technical SEO. Digital Hype’s technical SEO team ensures that websites are optimised for mobile devices by implementing responsive design, which automatically adjusts the layout of a website to fit the screen size of the device being used. We also ensure that the website’s content is easily readable on a small screen and that the load time is fast.
– Indexing:
Search engines use crawlers to scan and index the content of a website. Digital Hype’s technical SEO team ensures that search engine crawlers can easily access and index the website’s content by optimising the website’s robots.txt file and XML sitemap. We also ensure that there are no duplicate content issues that might be impacting the website’s visibility on search engines.
– Site Speed:
Site speed is another crucial aspect of technical SEO. Digital Hype’s technical SEO team optimises the website’s load time by minimising the size of images, compressing files, and using a Content Delivery Network (CDN). They also ensure that the website is optimised for the latest web technologies like HTTP/2 and Brotli compression.
– Server Response Optimisation:
Server response time is another important aspect of technical SEO. Digital Hype’s technical SEO team analyses the website’s server response time and identifies any issues that might be impacting the website’s load time. They then work on optimising the server’s response time by optimising the website’s code, database queries, and server configurations.
– Security:
Digital Hype ensures that the website is secure by using HTTPS and other measures to prevent hacking and other malicious activities.
– Schema markup and rich snippets:
Digital Hype adds structured data to the website to help search engines understand the context and meaning of the content, which can help improve click-through rates and search engine rankings.
– URL canonicalisation and redirects:
We make sure that there are no duplicate URLs on the website and that any URLs that have changed are properly redirected to the new location.