Experience the Power of Email Marketing with Digital Hype Consultancy
Digital Hyp’s email marketing consultancy helps for businesses to develop and execute successful email marketing campaigns. We work with businesses of all sizes and across all industries. Here are some of the email marketing services we provide:
- Analysing the business’s email marketing goals and objectives, and developing strategies to achieve them.
- Reviewing and optimising the business’s email marketing processes and systems, including the email marketing platform, list management, and segmentation.
- Developing email marketing content, including subject lines, copy, and calls-to-action.
- Setting up and configuring email marketing campaigns, including segmentation, automation, and personalisation.
- Analysing and interpreting email marketing data and metrics, such as open rates, click-through rates, and conversion rates, to identify areas for improvement and optimise campaign performance.
- Providing training and support to the business’s email marketing team, including best practices for email marketing, email design, and list management.
- Staying up-to-date with the latest email marketing trends and technologies, and making recommendations for how the business can leverage them to achieve its goals.
Achieve Your Marketing Goals with Digital Hype’s Proven Email Marketing Strategies
Digital Hype’s email marketing service can be a powerful tool for businesses looking to connect with and engage their audience. There are many benefits to using a Digital Hype email marketing consultant as a part of a business’s marketing strategy, here are just a few:
- Targeted and personalised communication: Email marketing allows you to send targeted and personalised messages to specific segments of your audience based on their interests, behaviors, and other data. This can help increase the relevance and effectiveness of your messages.
- Low cost: Email marketing is generally a low-cost marketing channel, as you can reach a large number of people for a relatively low investment.
- High ROI: Email marketing has a high return on investment (ROI) compared to other marketing channels, with an average ROI of 4,300%.
- Easy to track and measure: Email marketing is easy to track and measure, as you can use tools like Google Analytics and email marketing software to track metrics such as open rates, click-through rates, and conversion rates.
- High reach and engagement: Email has a high reach and engagement rate compared to other marketing channels, with most people checking their email daily.
- Flexibility: Email marketing is flexible and can be used in a variety of ways, such as sending newsletters, promotional offers, abandoned cart reminders, and more.
- Easy to automate: Email marketing can be easily automated, which can save time and resources and allow you to focus on other aspects of your business.
- Mobile-friendly: Most people check their email on their smartphones, so email marketing is mobile-friendly and can reach your audience wherever they are.
Maximize Your Email Marketing Success with Digital Hype’s Experts
Digital Hype accesses various databases of recipients and is a valuable resource for businesses looking to reach their target audience through email marketing campaigns. There are several ways that we source recipients for the emails we send:
- Email list building: One of the most common ways to source email recipients is through email list building. This involves attracting people to sign up for your email list through opt-in forms on your website, social media channels, or other marketing channels. You can also purchase email lists from third-party companies, although this is generally not recommended as it can lead to low engagement and deliverability rates.
- Customer lists: Email marketers can also source email recipients from their own customer lists. This includes current customers, as well as past customers who have not opted out of receiving emails.
- Partner lists: Email marketers can also source email recipients from partner lists, such as other businesses or organisations that have agreed to share their email lists.
- Publicly available lists: Email marketers can also source email recipients from publicly available lists, such as lists of industry professionals or lists of attendees at conferences or trade shows.
It’s important to note that email marketers must follow all applicable laws and regulations when sourcing email recipients, including the CAN-SPAM Act in the United States and GDPR in the UK and EU, these laws set forth requirements for commercial email messages which Digital Hype adheres to.