Stay Ahead of the Game with Digital Hype’s Competitor Analysis for SEO
At Digital Hype, we understand the importance of staying ahead of the competition in the ever-evolving world of SEO. That’s why we offer a comprehensive SEO competitors analysis service, designed to help businesses identify opportunities to improve their own SEO efforts. In this guide, we will walk you through the process of our SEO competitors analysis service, covering all 10 aspects of competitor analysis.
Step 1: Competitor’s Keyword Research and Targeting
The first step in our competitors analysis service is to conduct keyword research. We use a variety of tools, such as Google’s Keyword Planner, SEMrush, or Ahrefs, to gain insights into the keywords that your competitors are using.
Once we have a list of keywords, we will identify opportunities for your own site. We look for keywords that your competitors are ranking for but that you’re not, and provide recommendations on how to incorporate them into your own content strategy.
Step 2: Competitors On-page Optimisation
The next step is to analyze the elements of your competitor’s webpages. We examine their title tags, meta descriptions, and header tags to ensure that they are optimized. We use tools like Ahrefs or SEMrush to gain insights into your competitor’s on-page optimisation, including internal linking, images, and videos.
Step 3: Competitors Content Analysis
We analyze the type, quality, and quantity of content that your competitors are publishing. This includes analyzing their blog posts, articles, and other types of content. We identify gaps in your own content strategy and provide recommendations on how to improve it.
Step 4: Competitors Backlink Analysis
Backlinks play a critical role in determining how well a site will rank in search engines. We use tools like Ahrefs or SEMrush to gain insights into the backlinks pointing to your competitor’s website. We identify potential link building opportunities for your own site and provide recommendations on how to acquire them.
Step 5: Competitors Social Media Presence
Social media plays a critical role in driving traffic to a website. We use tools like Hootsuite or SEMrush to gain insights into your competitor’s social media presence, including the number of followers and level of engagement. We provide recommendations on how to improve your own social media strategy.
Step 6: Competitors Mobile Optimisation
With more and more people accessing the internet on their mobile devices, it’s important to ensure that your website is mobile-friendly. We use Google’s Mobile-Friendly Test tool to analyze the mobile-friendliness of your competitor’s website. We also use analytics tools to see how much of your competitor’s traffic is coming from mobile devices, and provide recommendations on how to improve your own mobile optimization.
Step 7: Competitors Local SEO
If your business has a physical location, it’s important to optimize for local search. We use tools like Moz Local or SEMrush to analyze your competitor’s local search visibility, including their Google My Business listing and local directory citations. We provide recommendations on how to improve your own local search visibility.
Step 8: Competitors Technical SEO
Technical SEO involves optimizing the technical aspects of your website, such as page speed, crawlability, and indexation. We use tools like Google Search Console or SEMrush to analyze your competitor’s technical SEO, and provide recommendations on how to improve your own technical SEO.
Step 9: Competitors Analytics
We use analytics tools such as Google Analytics and SEMrush to gain insight into your competitor’s performance, including website traffic, bounce rate, conversion rate, etc. We compare your own analytics with your competitor’s, and provide recommendations on how to improve your own performance.
Step 10: Competitors Branding and Reputation
The last step in our competitor analysis service is to analyze how your competitors are branding and positioning themselves, and monitoring their online reputation. We use tools like SEMrush, Ahrefs, or Google Alerts to track your competitor’s brand mentions and see where they are being talked about online.
By analyzing your competitor’s branding and reputation, we can identify potential threats or opportunities. We provide recommendations on how to improve your own branding and reputation and position your brand as a more trustworthy alternative.
Unlock the Secrets of Your Competitors with Digital Hype’s Comprehensive SEO Analysis
As an advanced SEO consultancy Digital Hype’s competitors analysis service is designed to help businesses identify opportunities to improve their own SEO efforts. By analysing your competitors, we provide you with the information you need to make informed decisions about your own SEO strategy and stay ahead of the competition. With Digital Hype, you can be sure that your SEO strategy is always on point and competitive.