Digital Hype’s PPC Campaign Management: A Proven Strategy for Driving Online Sales
Digital Hype is a specialist PPC (pay-per-click) company that helps businesses of all sizes achieve their marketing goals through effective pay-per-click campaigns. Here are the steps Digital Hype takes when setting up, managing, analysing, and reporting for a PPC marketing campaign including the techniques, tools, and resources we use:
Step 1: Setting Up the PPC Campaign
The first step in setting up a PPC campaign is to determine the goals of the campaign and the target audience. This involves conducting market research to understand the target audience’s demographics, interests, and buying habits. Once the target audience is identified, the next step is to select the appropriate PPC platforms for the campaign.
Digital Hype typically uses the following PPC platforms: Google Ads, Bing Ads, and Facebook Ads. These platforms are chosen based on their ability to reach the target audience and their ability to provide detailed targeting options.
Step 2: Keyword Research
Keyword research is an essential step in setting up a PPC campaign. Digital Hype uses a variety of tools and resources to research and select the most relevant keywords for the campaign. These include:
- Google Keyword Planner: This tool provides data on the search volume, competition, and CPC (cost per click) for keywords.
- SEMrush: This tool provides data on the search volume, competition, and CPC for keywords, as well as providing insights into the top-performing keywords for competitors.
- Ahrefs: This tool provides data on the search volume, competition, and CPC for keywords, as well as providing insights into the backlinks of competitors.
Once the keywords are selected, they are organised into ad groups and used to create the ad copy.
Step 3: Creating Ad Copies and Landing Pages
The next step is to create ad copies and landing pages that are tailored to the target audience and the keywords selected in step 2. Digital Hype uses the following techniques to create effective ad copies and landing pages:
- Ad Copies: The company uses persuasive language and calls to action to create ad copies that grab the attention of the target audience and encourage them to click on the ad.
- Landing Pages: The company creates landing pages that are optimised for conversions and designed to match the ad copy and the keywords.
Step 4: Launching and Managing the Campaign
Once the ad copies, landing pages, and keywords are set up, the campaign is launched on the selected PPC platforms. Digital Hype then uses the following tools and resources to manage the campaign:
- Google Ads Editor: This tool allows the company to make bulk changes and manage multiple campaigns at once.
- Bing Ads Editor: This tool allows the company to make bulk changes and manage multiple campaigns at once.
- Facebook Ads Manager: This tool allows the company to create, manage and optimize Facebook ads, and also allows for the management of multiple campaigns.
Step 5: Analysing and Reporting
Digital Hype uses the following tools and resources to analyse and report on the performance of the campaign:
- Google Analytics: This tool provides data on the traffic and conversions generated by the campaign.
- Bing Ads Analytics: This tool provides data on the traffic and conversions generated by the campaign.
- Facebook Insights: This tool provides data on the engagement and conversions generated by the campaign
- Google Data Studio: This tool allows the company to create custom reports and visualizations of the campaign data.
Don’t Miss Out on Potential Customers: Let Digital Hype Handle Your PPC Campaigns
Digital Hype is a specialist PPC company that helps businesses achieve their marketing goals through effective PPC campaigns. The company uses a systematic approach when setting up, managing, analyzing, and reporting for a PPC marketing campaign. This includes determining the goals and target audience, researching and selecting relevant keywords, creating ad copies and landing pages, launching and managing the campaign, and analyzing and reporting on the campaign’s performance.
Throughout this process, Digital Hype uses a variety of tools and resources to ensure that the campaign is as effective as possible. These include Google Ads, Bing Ads, Facebook Ads, Google Keyword Planner, SEMrush, Ahrefs, Google Ads Editor, Bing Ads Editor, Facebook Ads Manager, Google Analytics, Bing Ads Analytics, Facebook Insights, and Google Data Studio. By using these tools and resources, Digital Hype is able to provide its clients with a comprehensive PPC campaign that is tailored to their specific needs and goals.