UTM Link Builder
Create clean, consistent tracking links for campaigns in seconds. Our free UTM builder auto-encodes parameters and standardises naming so your analytics stay tidy.
What Does This UTM Builder Do?
It generates campaign tracking URLs you can paste into emails, social posts, ads and QR codes. Values are auto-encoded and appended to your base URL as proper utm_ parameters.
- Source — where the click comes from (e.g. newsletter, linkedin, qr)
- Medium — the channel type (e.g. email, social, cpc, display)
- Campaign — the initiative name (e.g. autumn-sale, product-launch)
- Term (optional) — keywords for paid search
- Content (optional) — A/B variants like cta-button-a
Standardise Your Tracking
We help teams define a clean UTM taxonomy and dashboards that actually drive decisions.
Talk to Digital HypeExample: Email Campaign
Base URL: https://example.co.uk/guide/
Source: newsletter — Medium: email — Campaign: oct-guide — Content: cta-a
Result: https://example.co.uk/guide/?utm_source=newsletter&utm_medium=email&utm_campaign=oct-guide&utm_content=cta-a
UTM Builder FAQs
Do I need all five UTM parameters?
No. utm_source, utm_medium, and utm_campaign are the core trio. utm_term and utm_content are optional.
What naming style should I use?
Keep it lowercase, hyphen-separated, and consistent. For example: linkedin, paid-social, spring-sale.
Will this work with existing query strings?
Yes. The tool appends parameters correctly even if your URL already has a ? query string.
Where do I see UTM data?
In Google Analytics and other analytics tools under Acquisition/Traffic reports — by Source/Medium/Campaign.
Should I tag internal links?
No. Only tag external campaign links. Tagging internal links can break attribution.
Does this store my data?
No. It runs client-side in your browser. Nothing is sent to a server.
Can I create QR codes with UTMs?
Yes — generate the UTM URL first, then feed it into your QR tool.
Can you help with taxonomy and dashboards?
Yes — we can design a naming standard and build Looker Studio dashboards. Get in touch.
Clean Tracking, Clear Decisions
If you want reliable campaign data across email, social and paid, we can help.
Book a quick chat