Public Search Experiments
Real tests, clear methods, honest outcomes. Wins, losses and nulls — all on one page.
Hypothesis
Displaying sources/screenshots under claims boosts trust and click-through from SERPs.
Method
12 pages A/B tested with title/description held constant; added an “Evidence” block with sources/screens.
Outcome
Win. CTR up 9.8% on variant, impressions stable. Suggests trust cues lift engagement.
Hypothesis
Consistent dictionary-based auto-links to entity pages improve crawl paths and user comprehension.
Method
Deployed Internal Link Juicer dictionary; monitored GSC “Pages discovered” and clicks vs. prior period.
Outcome
Win. +34% pages discovered, +12% clicks. Shows value of consistent internal linking to entities.
Hypothesis
Keeping titles ≤ 580px reduces truncation and supports CTR uplift.
Method
Batch rewrote 40 titles using our pixel checker; tracked truncation and CTR in GSC.
Outcome
Neutral. Truncation down ~80%; CTR +1.2% (not significant). Good hygiene, limited direct impact alone.