The Dark Funnel: How to Track the Social Activity You Can’t See
What Do We Mean by “The Dark Funnel”? Let’s lock in a definition first: The dark funnel refers to all the hidden sharing, recommendations, and conversations that influence buying decisions but happen outside traditional analytics — in WhatsApp, Messenger, Slack, Teams, email, or even offline chats. It’s “dark” because it leaves no visible footprint in
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