SEO Strategy

Flat design illustration of the Modern SEO Operating System showing five key levers — Strategy, Technical, Authority, Intent, and Measurement — connected around a central SEO magnifying glass on a computer screen.

The Modern SEO Operating System: Strategy, Technical, Authority, Intent & Measurement

SEO News, Tips & Guides / By / / , / 10 minutes of reading

Why We Need a Modern SEO Operating System For years, SEO advice boiled down to a handful of tactics: add keywords, get backlinks, make pages load faster. That approach doesn’t cut it anymore. Today’s search environment is fragmented. You’re not just fighting for blue-link rankings — you’re competing with AI Overviews, shifting user intent, and […]

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SEO Defence and Attack Strategy For AI Overviews

The SEO Defence and Attack Plan in the Age of AI Overviews

SEO News, Tips & Guides / By / / , , / 31 minutes of reading

Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of up to 50%. Not because they’ve fallen in rankings, but because the clicks simply never arrive, the answer has already been served by AI. The question now

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