Boardroom-Ready Marketing Scorecards: Linking Brand, Traffic & Pipeline to Revenue
First Things First: What Do We Mean by a Marketing Scorecard? I’ve sat in more boardrooms than I care to count where the marketing report gets flicked through in silence. Slide after slide of clicks, impressions, bounce rates, then the CFO leans forward and asks: “Yes, but did we actually make more money?” That’s the […]
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