The 5 Best Social Media Platforms for Business Promotion (2025 & Beyond)

Social Media Marketing Tips & Guides / By Paul Giles / September 30, 2025 / Facebook, Instagram, LinkedIn, Social Marketing Tips, TikYok, Top 5 Social media Platforms, YouTube / 7 minutes of reading

Why Social Media in 2025 & Beyond Is Non-Negotiable Let’s not dress it up: if you’re running a business in 2025 and beyond, social media is no longer optional. It’s the digital high street, where buying decisions are made long before customers reach your website. Definition: Business social media promotion is the process of utilising […]

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The £500 Social Lab: Use LinkedIn to Validate Offers Before You Scale

Last summer a Bournemouth business owner said to me, “We’re ready to push £8,000 into LinkedIn ads.” Their diary was quiet. The offer wasn’t tested. We paused the spend and ran what I call a Social Lab for two weeks. By day ten they had a sharper hook, two objections neutralised, and three warm calls