Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of up to 50%. Not because they’ve fallen in rankings, but because the clicks simply never arrive, the answer has already been served by AI. The question now
The SEO Defence and Attack Plan in the Age of AI Overviews Read More »
Stop Posting. Start Building. Here’s the uncomfortable truth: most brands are stuck in what I call the “content treadmill.” They churn out posts, chase likes, and hope something sticks. It’s exhausting, and it doesn’t scale. I’ve sat in too many marketing meetings where the question is, “What do we post this week?” That question is
The Social OS: How to Build a Compounding Content Engine in 90 Days Read More »
If you’ve noticed traffic and enquiries slipping, even though your rankings haven’t changed, you’re not imagining it. Search behaviour has shifted. Increasingly, people are obtaining answers directly from AI platforms such as Gemini, Copilot, and ChatGPT. They aren’t clicking through to page two of Google. In many cases, they’re not clicking at all. That’s where
Generative Engine Optimisation (GEO): The Practical Guide to Winning in AI Search Read More »
When I started in digital marketing over 20 years ago, video campaigns were viewed as something only significant brands could execute effectively: full film crews, expensive cameras, editing suites, the lot. Fast forward to today, and I’ve seen some of the most successful campaigns come from nothing more than a smartphone, good lighting, and a
Video Marketing Hacks: How to Boost Engagement Without a Hollywood Budget Read More »
