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SEO Competitor Analysis

SEO Competitor Analysis

See the field clearly. Move where rivals can’t.

Competitor analysis is not a report; it’s a decision tool. We map the search landscape, your rivals’ strengths, and the gaps you can own, then turn that into a focused action plan across keyword strategy, content optimisation, links, and conversion. The outcome: confident prioritisation and compounding SEO gains.

What we analyse (and why it matters)

We look beyond simple DA lists. Our analysis connects signals to decisions:

  • Demand & query classes: Where searchers cluster; which intents fund your growth. Feeds your SEO plan.
  • SERP surface & features: AI Overviews, featured snippets, Top Stories, videos, images—who owns them and how to displace them (ties to image optimisation).
  • Topical authority gaps: The content moat your competitors built and the clusters you can win fast (briefs align with your funnel and conversion optimisation).
  • Link equity & publisher graph: Link intersect, anchor mix, velocity, and safe outreach angles.
  • Technical benchmarks: Indexation, Core Web Vitals, render and crawl efficiency, duplication, cannibalisation.
  • Local & international: Map packs, citations, and cross-market variants for brands expanding via international SEO.
  • AI-search readiness: Entities, citations, and experience signals to improve coverage in AI SEO and Generative Engine Optimisation.

Our method (keeps you out of the weeds)

Discover → Measure → Map → Prioritise → Roadmap.
We start with commercial goals, assemble a fair competitor set (direct, indirect, SERP owners), gather data, and then reduce it to a shortlist of moves with owners and timelines, no vanity metrics, only actions that shift visibility and revenue.

What you receive

A tight bundle you can execute the same day:

  • Executive summary: What to do first and why.
  • Opportunity matrix: Quick wins, strategic bets, and “stop doing” items.
  • SERP feature map: How to capture high-impact surfaces.
  • Content cluster briefs: Topics, entities, internal links, and acceptance criteria.
  • Link intersect list: Safe, relevant sites with angles to pitch.
  • Technical diff: Issues that explain why rivals outrank—and how to close the gap.
  • KPI framework: How we’ll track progress without noise.

Want a clear plan to outpace your rivals?

Get a competitor analysis that turns data into a 90-day action plan across content, links and technical SEO.

Request Your Analysis

Engagement models (compact)

Model One-Off Audit Quarterly Benchmark Ongoing Partner
Use Case Clarity now, fix list Track + adapt per quarter Continuous comp edge
Deliverables Report + 90-day roadmap Update + new gaps + refresh briefs Live dashboard, briefs, link list, sprint plans
Best For Independents / new sites SMEs scaling Corporates / multi-market

How we tailor our approach

  • Independents: Lean data, founder-friendly actions, a few pages that punch above their weight.
  • SMEs: Balanced cluster planning, safe link growth, sprint-based implementation with clear KPIs.
  • Corporate/Enterprise: Multi-market coordination, compliance, stakeholder alignment, and governance.

Service-by-Budget (guidance)

We recommend the most efficient route for your goals and optimised budget:

  • Starter: One-off audit + 90-day plan (implementation optional).
  • Growth: Quarterly benchmarking and content/link briefs are shipped monthly.
  • Authority: Ongoing partner model, live dashboard, prioritised backlogs, and supported execution.

Where this analysis changes outcomes

  • You know which competitors actually matter per query class, not just who shouts loudest.
  • You see the content clusters that win trust and the ones to discard.
  • You get a safe outreach map that builds authority without risking penalties.
  • You remove technical blockers that slow crawling and hide your best work.

FAQs

We build a fair competitor set: direct business rivals, SERP owners (directories, publishers, marketplaces), and “content brands” that win your keywords. This avoids tunnel vision and shows who actually controls the search surface.

Typically 6–12: enough to see patterns without drowning you in noise. For corporates or multi-market brands, we segment by country or product line.

Access to Google Search Console and Analytics (read-only), your top products/services, target locations, and any past SEO or content plans. If you have sales CRM data, that helps align keyword intent to revenue.

  • Independents: lean data, quick wins, 90-day plan you can ship without a big team.

  • SMEs: balanced cluster plan, safe link growth, sprint-ready briefs and KPIs.

  • Corporates: multi-market benchmarking, governance and compliance, inter-team workflows, and stakeholder reporting.

A blend of enterprise SEO platforms, site crawlers, log samples, Core Web Vitals data, and manual SERP reviews. We triangulate across sources to reduce single-tool bias.

Yes. We map AI Overviews presence, featured snippets, images, video, Top Stories, and map packs—then show practical routes to earn or defend those surfaces.

An executive summary, opportunity matrix, SERP feature map, content cluster briefs, link-intersect list, technical differential, and a 90-day roadmap with owners, effort, and impact.

Using a simple scoring model (impact × probability of ranking × effort). The highest-scoring items become your first sprints.

Technical fixes can lift crawl and indexation in weeks. Content and authority gains typically build over 8–12 weeks, depending on competition and implementation speed.

Yes—either with your in-house team or alongside other agencies. We can produce briefs, internal linking plans, outreach targets, and technical tickets ready for your backlog.

Absolutely. Many independents start with a one-off audit and 90-day plan. SMEs and corporates often move to quarterly benchmarking or an ongoing partner model.

We segment by market, assess localisation, hreflang, and market-specific SERPs, then build per-market roadmaps. Governance and reuse guidelines keep costs sane.

Both. We evaluate topical coverage, depth, authorship signals, E-E-A-T cues, internal linking, and freshness—then show the minimum standard to win.

Yes. We identify safe, relevant publishers your rivals rely on and propose outreach angles. We avoid PBNs, link farms, and risky anchors.

Yes. We flag competing URLs, stale clusters, thin pages, and duplication, then recommend consolidation and redirects where appropriate.

Leading indicators first (indexation, impressions, SERP feature wins), then traffic to target pages, assisted conversions, and rank movement for priority terms.

We facilitate a short alignment workshop, score options against agreed business goals, and lock a 90-day plan everyone signs off.

Yes. We work under NDA, request least-privilege access, and comply with UK data protection standards. No scraping behind logins or use of sensitive data outside the agreed scope.

Pricing depends on scope and markets. As a guide: independents favour a one-off audit; SMEs often choose a quarterly benchmark; corporates benefit from an ongoing partner model. We’ll recommend the most efficient option for your goals and budget.

We include defensive plays (content fortification, entity strengthening, internal linking) and keep a queue of next actions so you stay a step ahead.

Ready to turn competitor data into growth?

If you’re tired of lengthy reports with no actionable insights, we’ll provide a plan you can execute this quarter—aligned to your market and resources, from local campaigns in Bournemouth and Poole to national and international initiatives.

Book Your Competitor Analysis

We’ll map the landscape and give you a focused 90-day SEO roadmap.

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