SEO Articles & Optimisation Guides
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Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of…
Why Authority Looks Different in 2025 Backlinks used to be the ultimate sign of SEO authority. The more quality sites linking to you, the better your rankings. Simple. Fast forward to 2025, and search has undergone significant changes. Google’s AI Overviews, entity-based ranking systems, and new trust signals mean that backlinks alone won’t carry your […]
Beyond Backlinks: Authority Signals That Matter in 2025 SEO Read More »
Why Core Web Vitals Matter Not long ago, SEO was primarily focused on keywords and backlinks. Get enough of them and you’d usually rank well. However, by 2025, that approach no longer suffices. Google now cares just as much about how people experience your site as it does about what’s on it. That’s where Core
Why Ahrefs Still Has Weight When SEOs talk about backlinks, chances are they’re talking about Ahrefs. For years, it has been the industry’s “backlink intelligence engine,” alongside Semrush and Moz, as one of the three major SEO platforms. Its strength isn’t just in raw backlink data, though its index is massive. Still, it brings multiple
Ahrefs in Modern SEO: Still Powerful, But No Longer the Whole Story Read More »
