Brand Reputation in AI Search: Why It’s Reshaping the SEO Landscape

Generative AI Insights & Guides / By Paul Giles / August 24, 2025 / 5 minutes of reading

AI Search Is Reshaping Brand Discovery We’ve all noticed it, search feels different now. Instead of scrolling through ten blue links, more people are turning to AI platforms for instant answers, recommendations, and summaries. That means your brand is increasingly judged not by what’s on your website alone, but by how large language models (LLMs) […]

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Email Marketing in 2025: Advanced Personalisation Tactics That Actually Convert

Digital Marketing Tips & Guides / By Paul Giles / August 23, 2025 / 4 minutes of reading

Email marketing remains one of the most powerful channels in digital marketing, a claim I can confidently make after running campaigns for over 20 years across various platforms, including video, PPC, social, and more. The return on investment is consistently unbeatable. Yet I meet many businesses in Bournemouth, Poole, and across the UK that still

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GEO Explained: Generative Engine Optimisation for SEO & AI Search

Understanding GEO: Generative Engine Optimisation and Its Impact on Search

Generative AI Insights & Guides / By Paul Giles / August 22, 2025 / 4 minutes of reading

What Is GEO? Generative Engine Optimisation (GEO) is the practice of preparing your website content so that it not only appears in search rankings but also gets cited within AI-generated answers from tools like Google Gemini, Microsoft Copilot, ChatGPT, and Perplexity. Think of it this way: As someone who has spent years watching the SEO

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Video Marketing Hacks: How to Boost Engagement Without a Hollywood Budget

Digital Marketing Tips & Guides / By Paul Giles / August 21, 2025 / editors-pick / 4 minutes of reading

When I started in digital marketing over 20 years ago, video campaigns were viewed as something only significant brands could execute effectively: full film crews, expensive cameras, editing suites, the lot. Fast forward to today, and I’ve seen some of the most successful campaigns come from nothing more than a smartphone, good lighting, and a

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Why Clear Visual Hierarchy Is Essential in Web Design

Web Design Tips & Guides / By Paul Giles / August 21, 2025 / 4 minutes of reading

When someone lands on your website, you’ve got only a few seconds to capture their attention. In those first moments, people decide whether to stay or leave. A clear visual hierarchy guides their eyes, indicating where to start and highlighting what’s most important. Without it, even the most creative design can fall flat, leaving users

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Ahrefs in Modern SEO: Still Powerful, But No Longer the Whole Story

SEO News, Tips & Guides / By Paul Giles / August 20, 2025 / 5 minutes of reading

Why Ahrefs Still Has Weight When SEOs talk about backlinks, chances are they’re talking about Ahrefs. For years, it has been the industry’s “backlink intelligence engine,” alongside Semrush and Moz, as one of the three major SEO platforms. Its strength isn’t just in raw backlink data, though its index is massive. Still, it brings multiple

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Cognitive Load and Design Psychology: Crafting Websites That Think Like Users

Web Design Tips & Guides / By Paul Giles / August 20, 2025 / 4 minutes of reading

Web design isn’t just about colours, grids, and responsive layouts; it’s about people. Every time someone lands on your website, their brain is working hard to process what they see. If the design feels overwhelming, cluttered, or confusing, their cognitive load spikes, and that’s when users drop off. The goal of good design psychology is

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The Rise of Edge-Optimised Web Design: Speed, SEO, and Scalability

Web Design Tips & Guides / By Paul Giles / August 19, 2025 / 4 minutes of reading

We’ve all felt the frustration of a slow-loading website. You click, you wait, and within seconds you’re gone. Users today don’t tolerate lag, and neither does Google. That’s why the future of high-performance websites is increasingly tied to edge-optimised design, building sites that run faster, scale better, and deliver content as close to the user

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Digital Marketing Blog | SEO, Web Design & Social Media Insights - Page 5

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