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Hero image for Digital Hype’s free SEO and marketing tools, including ROI calculator, UTM builder, SERP preview and more.

Digital Hype Launches Free SEO & Marketing Tools for Businesses

At Digital Hype, we’ve always believed in making digital marketing simpler, smarter and more transparent. That’s why we’ve just launched a brand-new suite of free SEO and marketing tools, available now on our website for businesses not just in Bournemouth but UK-wide. These tools are lightweight, privacy-friendly, and designed with a simple goal: to provide […]

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A man wearing AI-powered smart glasses in a city street, with augmented reality overlays showing visual AI search results and an ad for coffee — concept of visual search and augmented advertising.

Visual AI Search Optimisation & The Future of Augmented Advertising

I still remember the moment mobile search stopped being a novelty and became part of daily life. The shift was subtle at first, people searching on the go, asking Siri or Google Assistant quick questions, but within a few years, it had reshaped entirely digital marketing. I get the same feeling now with AI-powered smart

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Digital illustration of Pinterest marketing in the UK showing smartphone with pins and UK map with growth arrow, symbolising business growth through Pinterest.

Why Pinterest Could Be the Secret Weapon for UK Independent Businesses

Most UK business owners I speak with will rattle off Facebook, Instagram, maybe TikTok when I ask about their social media strategy. Pinterest? Nine times out of ten it doesn’t even cross their mind. And that’s a missed opportunity. Here’s why: Pinterest isn’t like the others. It’s not about endless scrolling, likes, and fleeting updates.

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Agentic SEO

Agentic SEO Is Coming Faster Than Most Teams Expect

A Practical Playbook for Consultants and Agencies Last quarter, I was working with a retail client in Poole. We were knee-deep in title tag debates when the AI agent we’d been trialling quietly queued three alternative versions and flagged two pages with weak entity coverage. The client’s face said it all; they hadn’t asked for

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The Marketing Scorecard

Boardroom-Ready Marketing Scorecards: Linking Brand, Traffic & Pipeline to Revenue

First Things First: What Do We Mean by a Marketing Scorecard? I’ve sat in more boardrooms than I care to count where the marketing report gets flicked through in silence. Slide after slide of clicks, impressions, bounce rates, then the CFO leans forward and asks: “Yes, but did we actually make more money?” That’s the

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2-Week Marketing Growth Sprint

The 12-Week Growth Sprint: An Operating System for Modern Marketing Teams

First Things First: What Exactly Is a Growth Sprint? A Growth Marketing Sprint is a 12-week rhythm that forces marketing teams to stop scattering their energy and instead work in focused, test-and-learn cycles. Why 12 weeks? Because it’s long enough to get meaningful results (especially for SEO or web changes) but short enough to keep

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Choosing the Right Ecommerce Platform

Choosing the Right Ecommerce Platform: WooCommerce, Shopify, Magento, OpenCart or Bespoke?

Over the years, I’ve had countless conversations with business owners who tell me the same thing: “We’re thinking of building our own ecommerce system — it’ll give us more control.” And each time, I find myself giving the same warning. I’ve seen too many companies pour tens of thousands into bespoke builds, only to find

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SEO Defence and Attack Strategy For AI Overviews

The SEO Defence and Attack Plan in the Age of AI Overviews

Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of up to 50%. Not because they’ve fallen in rankings, but because the clicks simply never arrive, the answer has already been served by AI. The question now

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TikTok for Business: How Owners, SMEs and Corporates Can Use It for Brand, Product Marketing and SEO

TikTok for Business: How Owners, SMEs and Corporates Can Use It for Brand, Product Marketing and SEO

When I sit down with SME owners or corporate marketing managers, TikTok usually gets a laugh: “Isn’t that just dancing and lip-syncs?” But within minutes, those same people realise it’s where their competitors are already attracting customers, shaping reputation, and showing up in search. TikTok isn’t just another social app. It’s now a discovery engine,

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Site Speed vs Crawl Speed

Site Speed vs Crawl Speed: Why Google Treats Them Differently

I’ve sat with business owners in Bournemouth cafés, SME teams in Poole boardrooms, and corporate managers in London offices, and this question always comes up: “Our site is fast, but Google still isn’t indexing our content. Why?” It’s a frustration I hear a lot. You’ve invested in web design, streamlined your code, compressed your images,

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