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Hero image showing digital network and AI search graphics with the title text 'Why Partner with a Digital Media Agency in the AI SERP Era' representing the shift towards AI-driven search results.

Why Partnering with a Digital Media Agency Matters More Than Ever in the AI SERP Era

Digital Marketing Tips & Guides / By / / , , / 5 minutes of reading

Search has changed. Google, Bing, and other platforms are now answering questions directly with AI-generated overviews. That means your customers are seeing fewer “ten blue links” and more instant answers. If your business isn’t positioned to show up inside those answers, you risk being invisible at the very moment your customer is deciding who to […]

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Infographic table of best practices for hashtags on Facebook, Twitter, Instagram, Pinterest, TikTok, and LinkedIn, showing optimal hashtag ranges, best uses, and example hashtags for each platform.

Best Practices for Using Hashtags in Social Media Marketing (with SEO Benefits)

Social Media Marketing Tips & Guides / By / / , , , / 12 minutes of reading

A Complete Guide to Facebook, Twitter, Instagram, Pinterest, TikTok and LinkedIn Hashtags are one of the most misunderstood tools in digital marketing. Many businesses either overuse them, ignore them, or chase vanity hashtags that bring in no real customers. Yet, when used correctly, hashtags serve as search signals. They act as real-time keywords, guiding social

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Website dropped off Google? The calm, step-by-step recovery guide

SEO News, Tips & Guides / By / / , , / 27 minutes of reading

You’re not imagining it. Yesterday, you were sitting on page 1. Today you’ve fallen to page [X] and enquiries have dried up. I’ve seen this play out in countless businesses more times than I can count. The good news is that ranking drops follow predictable patterns. If we confirm the type of drop, we can

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The Hidden Risks of AI SEO: Compliance, Bias and Brand Safety for SMEs

The Hidden Risks of AI SEO: Compliance, Bias and Brand Safety for SMEs

Generative AI Insights & Guides / By / / , , / 9 minutes of reading

A few weeks ago, a local business owner in Dorset called me in a panic. Their Google Search Console was flashing with warnings, and content was being de-indexed. The cause? Their agency had churned out hundreds of AI-written blogs, unedited and unchecked, riddled with compliance issues. That’s the reality of AI SEO right now. The

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5 Under-the-Radar Brand Building Techniques That Deliver Real Results

Brand Marketing Tips & Guides / By / / , / 6 minutes of reading

Why You Need to Look Beyond Traditional Brand Marketing Let’s be honest. Most businesses still default to the same three moves when it comes to brand marketing: running ads, sponsoring an event, or issuing a press release. They work to a point, but here’s the problem. Audiences have trained themselves to tune them out. In

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Social Media is Now a Newsroom

Social Media is Now a Newsroom – What That Means for Businesses and Agencies

Digital News / By / / , / 4 minutes of reading

New data from the Pew Research Centre reveals that more than half of adults now use social media as part of their news diet. On the surface, this is another incremental update on digital behaviour. But dig deeper, and there are signals here that should make every business owner, SME and marketing agency sit up.

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The 5 Best Social Media Platforms for Business Promotion

The 5 Best Social Media Platforms for Business Promotion (2025 & Beyond)

Social Media Marketing Tips & Guides / By / / , , , , , , / 7 minutes of reading

Why Social Media in 2025 & Beyond Is Non-Negotiable Let’s not dress it up: if you’re running a business in 2025 and beyond, social media is no longer optional. It’s the digital high street, where buying decisions are made long before customers reach your website. Definition: Business social media promotion is the process of utilising

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The Dark Funnel: How to Track the Social Activity You Can’t See

Social Media Marketing Tips & Guides / By / / , / 5 minutes of reading

What Do We Mean by “The Dark Funnel”? Let’s lock in a definition first: The dark funnel refers to all the hidden sharing, recommendations, and conversations that influence buying decisions but happen outside traditional analytics — in WhatsApp, Messenger, Slack, Teams, email, or even offline chats. It’s “dark” because it leaves no visible footprint in

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Flat design illustration of the Modern SEO Operating System showing five key levers — Strategy, Technical, Authority, Intent, and Measurement — connected around a central SEO magnifying glass on a computer screen.

The Modern SEO Operating System: Strategy, Technical, Authority, Intent & Measurement

SEO News, Tips & Guides / By / / , / 10 minutes of reading

Why We Need a Modern SEO Operating System For years, SEO advice boiled down to a handful of tactics: add keywords, get backlinks, make pages load faster. That approach doesn’t cut it anymore. Today’s search environment is fragmented. You’re not just fighting for blue-link rankings — you’re competing with AI Overviews, shifting user intent, and

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Business owner working at laptop with SEO on screen, showing search and analytics icons, with notebook, smartphone and coffee on desk. Professional photorealistic header image for DIY SEO guide.

Can You Really Do Your Own SEO? Yes — Here’s How (and Where the Catch Lies)

SEO News, Tips & Guides / By / / , , / 12 minutes of reading

Defining DIY SEO clearly DIY SEO refers to business owners undertaking their own search engine optimisation tasks without hiring a full-time consultant or agency. It usually covers: Where DIY usually struggles is with technical SEO, the crawl behaviour, server configuration, log analysis and structured data that sit under the bonnet. Most business owners can handle

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