If you’re running Instagram campaigns in 2025, you’ll know how quickly the platform evolves. Just when you think you’ve cracked the algorithm, something changes. That’s why I always pay attention when Instagram’s head, Adam Mosseri, shares updates. His latest comments highlight two points worth knowing. They’re not magic hacks, but they do show us how Instagram currently works and how you can adjust your approach.
1. Videos Made in Meta’s Edits App Get a Temporary Boost
Mosseri confirmed that videos created with Meta’s new Edits app are currently getting a little extra visibility. Why? Meta wants more people using the app, so Instagram nudges those videos up the feed.
Before you start filming everything in Edits, here’s the significant bit: this boost is temporary. It’s not a shortcut or long-term trick. Instagram’s ranking system is simply rewarding content that sparks engagement with new tools.
My advice? Experiment with Edits now. Test the creative tools, experiment with the new features, and utilise the current bump in visibility as a bonus for increased reach. Treat it as a testing ground for what clicks with your audience.
If you want expert help blending tools like Edits into your campaigns, check out our Social Media Marketing services.
2. Your Engagement Doesn’t Shape Your Reach
Another myth Mosseri busted: engaging with posts in your niche doesn’t boost your reach.
In other words, if you’re liking or commenting on competitor posts, it won’t directly change how far your content travels. Instagram cares about how your audience engages with your posts, not your browsing habits.
That said, engaging authentically with your peers and community is still worthwhile. It won’t move the algorithm, but it builds awareness, visibility, and potential collaborations. And that can lead to stronger organic engagement over time.
For brands that want every post to spark real interaction, our content marketing services are designed to help you create stories that resonate.
My 3-Step Action Plan for Instagram Reach
Step 1: Experiment with Edits Now
- Use the app to test video ideas while the distribution boost is active.
- Track which formats or features generate the most saves and shares.
Step 2: Focus on Audience Signals
- Create content that encourages action: polls, carousels, and questions.
- Prioritise saves and shares—they’re stronger signals than likes.
Step 3: Build Real Community Connections
- Comment authentically on posts from your niche to stay visible.
- Use DMs to start conversations, not just promotions.
- Partner with micro-creators in your area (Bournemouth, Poole, Dorset) to grow reach through trust.
Want to Grow Your Brand on Social Media?
Social media is where your customers spend their time — the question is, are you reaching them effectively? At Digital Hype, we manage and optimise campaigns across Facebook, Instagram, LinkedIn, TikTok and more. From content creation to paid ads, we help businesses across Bournemouth, Poole, Dorset and UK-wide build engagement, grow followers, and convert likes into customers.
Contact Our Social Media ExpertsKey Takeaways for Brands and Creators
- Test the Edits app: Right now, it’s rewarded with extra reach.
- Prioritise your audience: Their engagement is the number one driver of visibility.
- Stay human: Relationships and authentic interaction matter, even if they don’t directly feed the algorithm.
FAQs About Instagram Reach and Engagement
1. Does using the Edits app guarantee more followers?
No. It may give your content a small visibility bump, but growth still depends on content quality and relevance.
2. Will Instagram keep boosting Edits app content?
Unlikely. It’s a temporary push while Meta drives adoption.
3. Should all videos be made in Edits?
Not all. Use it strategically alongside your existing tools.
4. Does engaging with competitor posts increase my reach?
No. Your audience’s engagement is what matters for distribution.
5. What increases Instagram reach?
Likes, comments, saves, and shares indicate quality engagement signals.
6. Is networking in your niche still valuable?
Yes. It builds community trust and collaboration opportunities.
7. How often should I post?
Consistency beats volume. Three to four strong posts per week outperform daily filler.
8. Can Digital Hype help with Instagram growth?
Yes. Our online marketing team combines social, SEO, and paid strategies to deliver measurable ROI across Dorset and the UK.
Staying Ahead Without Losing Your Voice
Instagram will continue to adjust its tools, priorities, and ranking signals. However, the fundamentals remain the same: create content that people care about, encourage engagement, and adopt new features early.
The real winners are the brands that utilise AI and new tools for efficiency—without letting them compromise the authenticity that fosters trust. Algorithms may shape reach, but it’s people who create real growth.
For a seamless approach that integrates Instagram into your search and website strategy, our SEO services ensure your brand remains visible across every channel.
