Web Design Articles & Guides
Learn how to design fast, mobile-friendly, and high-converting websites. We share UX principles, creative ideas, and optimisation tips to help you create stunning online experiences. See our full service offering on the Web Design page.
The Silent Frustration Behind Most Business Websites I’ve lost count of how many business owners have said this to me over coffee: “Our site looks great — but it’s not doing anything.” They’re not wrong. Their websites do look good, glossy visuals, polished branding, animated sliders, all the trimmings. But when you open the analytics […]
Conversion-Focused Web Design: Turning Visitors into Customers Read More »
Over the years, I’ve had countless conversations with business owners who tell me the same thing: “We’re thinking of building our own ecommerce system — it’ll give us more control.” And each time, I find myself giving the same warning. I’ve seen too many companies pour tens of thousands into bespoke builds, only to find
We all remember when “mobile-first” became the golden rule of web design. It made perfect sense: mobile traffic had overtaken desktop, and suddenly every brand needed a site that looked sharp on a smartphone. But here’s the reality in 2025: your users aren’t just bouncing between mobile and desktop anymore. They’re checking tablets on the
Beyond Mobile-First: Designing for Multi-Device Ecosystems Read More »
When someone lands on your website, you’ve got only a few seconds to capture their attention. In those first moments, people decide whether to stay or leave. A clear visual hierarchy guides their eyes, indicating where to start and highlighting what’s most important. Without it, even the most creative design can fall flat, leaving users
Why Clear Visual Hierarchy Is Essential in Web Design Read More »
Web design isn’t just about colours, grids, and responsive layouts; it’s about people. Every time someone lands on your website, their brain is working hard to process what they see. If the design feels overwhelming, cluttered, or confusing, their cognitive load spikes, and that’s when users drop off. The goal of good design psychology is
Cognitive Load and Design Psychology: Crafting Websites That Think Like Users Read More »
We’ve all felt the frustration of a slow-loading website. You click, you wait, and within seconds you’re gone. Users today don’t tolerate lag, and neither does Google. That’s why the future of high-performance websites is increasingly tied to edge-optimised design, building sites that run faster, scale better, and deliver content as close to the user
The Rise of Edge-Optimised Web Design: Speed, SEO, and Scalability Read More »
