SEO Articles & Optimisation Guides
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I’ll let you in on a trade secret. The most profitable keyword list I ever found for a Bournemouth client didn’t come from SEMrush or Ahrefs. It came from their server logs. Buried in those endless lines of code were the queries and crawl patterns Googlebot cared about — and the customers were hinting at. […]
From Logs to Leads: How SEO Consultants Turn Data into Revenue Read More »
A few months back, I was in a Poole café with an understandably grumpy business owner. Rankings looked lovely, impressions were up, but the phone felt quieter than it should. I pulled up their top landing pages and asked a simple question: “If I search this query, is this the page I actually wanted?” Ten
Closing the Intent Gap: An SEO Consultant’s Audit That Drives Growth Read More »
Are Keywords Losing Their Crown? For decades, keywords were SEO’s compass. Agencies invested considerable time in keyword research, focusing on search volume, difficulty scores, and SERP rankings. But in 2025, the game has changed. With Google’s AI Overviews, ChatGPT, and other AI-driven platforms, search isn’t about exact phrases anymore; it’s about understanding intent. Instead of
The End of Keywords? How AI Overviews Are Redefining Search Intent Read More »
Why Authority Looks Different in 2025 Backlinks used to be the ultimate sign of SEO authority. The more quality sites linking to you, the better your rankings. Simple. Fast forward to 2025, and search has undergone significant changes. Google’s AI Overviews, entity-based ranking systems, and new trust signals mean that backlinks alone won’t carry your
Beyond Backlinks: Authority Signals That Matter in 2025 SEO Read More »
Why Core Web Vitals Matter Not long ago, SEO was primarily focused on keywords and backlinks. Get enough of them and you’d usually rank well. However, by 2025, that approach no longer suffices. Google now cares just as much about how people experience your site as it does about what’s on it. That’s where Core
Why Ahrefs Still Has Weight When SEOs talk about backlinks, chances are they’re talking about Ahrefs. For years, it has been the industry’s “backlink intelligence engine,” alongside Semrush and Moz, as one of the three major SEO platforms. Its strength isn’t just in raw backlink data, though its index is massive. Still, it brings multiple
Ahrefs in Modern SEO: Still Powerful, But No Longer the Whole Story Read More »
