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Flat design illustration of the Modern SEO Operating System showing five key levers — Strategy, Technical, Authority, Intent, and Measurement — connected around a central SEO magnifying glass on a computer screen.

The Modern SEO Operating System: Strategy, Technical, Authority, Intent & Measurement

SEO News, Tips & Guides / By / / , / 10 minutes of reading

Why We Need a Modern SEO Operating System For years, SEO advice boiled down to a handful of tactics: add keywords, get backlinks, make pages load faster. That approach doesn’t cut it anymore. Today’s search environment is fragmented. You’re not just fighting for blue-link rankings — you’re competing with AI Overviews, shifting user intent, and […]

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Business owner working at laptop with SEO on screen, showing search and analytics icons, with notebook, smartphone and coffee on desk. Professional photorealistic header image for DIY SEO guide.

Can You Really Do Your Own SEO? Yes — Here’s How (and Where the Catch Lies)

SEO News, Tips & Guides / By / / , , / 12 minutes of reading

Defining DIY SEO clearly DIY SEO refers to business owners undertaking their own search engine optimisation tasks without hiring a full-time consultant or agency. It usually covers: Where DIY usually struggles is with technical SEO, the crawl behaviour, server configuration, log analysis and structured data that sit under the bonnet. Most business owners can handle

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SEO Defence and Attack Strategy For AI Overviews

The SEO Defence and Attack Plan in the Age of AI Overviews

SEO News, Tips & Guides / By / / , , / 31 minutes of reading

Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of up to 50%. Not because they’ve fallen in rankings, but because the clicks simply never arrive, the answer has already been served by AI. The question now

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Site Speed vs Crawl Speed

Site Speed vs Crawl Speed: Why Google Treats Them Differently

SEO News, Tips & Guides / By / / , , / 5 minutes of reading

I’ve sat with business owners in Bournemouth cafés, SME teams in Poole boardrooms, and corporate managers in London offices, and this question always comes up: “Our site is fast, but Google still isn’t indexing our content. Why?” It’s a frustration I hear a lot. You’ve invested in web design, streamlined your code, compressed your images,

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GEO vs SEO: Why Being Ranked Isn’t Always Being Quoted

GEO vs SEO: Why Being Ranked Isn’t Always Being Quoted

SEO News, Tips & Guides / By / / / 5 minutes of reading

A Dorset client pulled me aside not long ago and asked, “Why does Copilot keep recommending my competitor when I outrank them on Google?” I knew exactly what they meant — and I also knew the answer wasn’t simple. We’re in a different game now. Ranking first on Google doesn’t guarantee you’ll show up in

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The Search Resilience Matrix: Building Visibility That Survives the AI SERP Shake-Up

The Search Resilience Matrix: Building Visibility That Survives the AI SERP Shake-Up

SEO News, Tips & Guides / By / / , / 12 minutes of reading

SEO has always been about chasing visibility. But in 2026, visibility looks nothing like it did a decade ago. Winning one organic spot isn’t enough anymore, not when AI Overviews, People Also Ask boxes, video carousels, and local packs are crowding out clicks before a user ever sees your link. For agencies, the question isn’t

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From Logs to Leads: How SEO Consultants Turn Data into Revenue

SEO News, Tips & Guides / By / / / 4 minutes of reading

I’ll let you in on a trade secret. The most profitable keyword list I ever found for a Bournemouth client didn’t come from SEMrush or Ahrefs. It came from their server logs. Buried in those endless lines of code were the queries and crawl patterns Googlebot cared about — and the customers were hinting at.

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Intent Gap Audit That Delivers

Closing the Intent Gap: An SEO Consultant’s Audit That Drives Growth

SEO News, Tips & Guides / By / / / 6 minutes of reading

A few months back, I was in a Poole café with an understandably grumpy business owner. Rankings looked lovely, impressions were up, but the phone felt quieter than it should. I pulled up their top landing pages and asked a simple question: “If I search this query, is this the page I actually wanted?” Ten

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The End of Keywords? AI Overviews & SEO Strategy

The End of Keywords? How AI Overviews Are Redefining Search Intent

SEO News, Tips & Guides / By / / 4 minutes of reading

Are Keywords Losing Their Crown? For decades, keywords were SEO’s compass. Agencies invested considerable time in keyword research, focusing on search volume, difficulty scores, and SERP rankings. But in 2025, the game has changed. With Google’s AI Overviews, ChatGPT, and other AI-driven platforms, search isn’t about exact phrases anymore; it’s about understanding intent. Instead of

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Beyond Backlinks: Authority Signals That Matter in 2025 SEO

Beyond Backlinks: Authority Signals That Matter in 2025 SEO

SEO News, Tips & Guides / By / / 4 minutes of reading

Why Authority Looks Different in 2025 Backlinks used to be the ultimate sign of SEO authority. The more quality sites linking to you, the better your rankings. Simple. Fast forward to 2025, and search has undergone significant changes. Google’s AI Overviews, entity-based ranking systems, and new trust signals mean that backlinks alone won’t carry your

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