SEO Articles & Optimisation Guides
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Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of…
You’re not imagining it. Yesterday, you were sitting on page 1. Today you’ve fallen to page [X] and enquiries have dried up. I’ve seen this play out in countless businesses more times than I can count. The good news is that ranking drops follow predictable patterns. If we confirm the type of drop, we can […]
Website dropped off Google? The calm, step-by-step recovery guide Read More »
Why We Need a Modern SEO Operating System For years, SEO advice boiled down to a handful of tactics: add keywords, get backlinks, make pages load faster. That approach doesn’t cut it anymore. Today’s search environment is fragmented. You’re not just fighting for blue-link rankings — you’re competing with AI Overviews, shifting user intent, and
The Modern SEO Operating System: Strategy, Technical, Authority, Intent & Measurement Read More »
Defining DIY SEO clearly DIY SEO refers to business owners undertaking their own search engine optimisation tasks without hiring a full-time consultant or agency. It usually covers: Where DIY usually struggles is with technical SEO, the crawl behaviour, server configuration, log analysis and structured data that sit under the bonnet. Most business owners can handle
Can You Really Do Your Own SEO? Yes — Here’s How (and Where the Catch Lies) Read More »
Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of up to 50%. Not because they’ve fallen in rankings, but because the clicks simply never arrive, the answer has already been served by AI. The question now
The SEO Defence and Attack Plan in the Age of AI Overviews Read More »
I’ve sat with business owners in Bournemouth cafés, SME teams in Poole boardrooms, and corporate managers in London offices, and this question always comes up: “Our site is fast, but Google still isn’t indexing our content. Why?” It’s a frustration I hear a lot. You’ve invested in web design, streamlined your code, compressed your images,
Site Speed vs Crawl Speed: Why Google Treats Them Differently Read More »
A Dorset client pulled me aside not long ago and asked, “Why does Copilot keep recommending my competitor when I outrank them on Google?” I knew exactly what they meant — and I also knew the answer wasn’t simple. We’re in a different game now. Ranking first on Google doesn’t guarantee you’ll show up in
GEO vs SEO: Why Being Ranked Isn’t Always Being Quoted Read More »
SEO has always been about chasing visibility. But in 2026, visibility looks nothing like it did a decade ago. Winning one organic spot isn’t enough anymore, not when AI Overviews, People Also Ask boxes, video carousels, and local packs are crowding out clicks before a user ever sees your link. For agencies, the question isn’t
The Search Resilience Matrix: Building Visibility That Survives the AI SERP Shake-Up Read More »
I’ll let you in on a trade secret. The most profitable keyword list I ever found for a Bournemouth client didn’t come from SEMrush or Ahrefs. It came from their server logs. Buried in those endless lines of code were the queries and crawl patterns Googlebot cared about — and the customers were hinting at.
From Logs to Leads: How SEO Consultants Turn Data into Revenue Read More »
A few months back, I was in a Poole café with an understandably grumpy business owner. Rankings looked lovely, impressions were up, but the phone felt quieter than it should. I pulled up their top landing pages and asked a simple question: “If I search this query, is this the page I actually wanted?” Ten
Closing the Intent Gap: An SEO Consultant’s Audit That Drives Growth Read More »
Are Keywords Losing Their Crown? For decades, keywords were SEO’s compass. Agencies invested considerable time in keyword research, focusing on search volume, difficulty scores, and SERP rankings. But in 2025, the game has changed. With Google’s AI Overviews, ChatGPT, and other AI-driven platforms, search isn’t about exact phrases anymore; it’s about understanding intent. Instead of
The End of Keywords? How AI Overviews Are Redefining Search Intent Read More »
