New data from the Pew Research Centre reveals that more than half of adults now use social media as part of their news diet. On the surface, this is another incremental update on digital behaviour. But dig deeper, and there are signals here that should make every business owner, SME and marketing agency sit up. […]
Social Media is Now a Newsroom – What That Means for Businesses and Agencies Read More »
At Digital Hype, we’ve always believed in making digital marketing simpler, smarter and more transparent. That’s why we’ve just launched a brand-new suite of free SEO and marketing tools, available now on our website for businesses not just in Bournemouth but UK-wide. These tools are lightweight, privacy-friendly, and designed with a simple goal: to provide
Digital Hype Launches Free SEO & Marketing Tools for Businesses Read More »
I still remember the moment mobile search stopped being a novelty and became part of daily life. The shift was subtle at first, people searching on the go, asking Siri or Google Assistant quick questions, but within a few years, it had reshaped entirely digital marketing. I get the same feeling now with AI-powered smart
Visual AI Search Optimisation & The Future of Augmented Advertising Read More »
How to Connect with Your Audience on a Deeper Level Emotional branding is the process of building a strong, emotional connection between a brand and its audience. It’s the ability to tap into the emotions of your customers and evoke feelings that go beyond simple product features or benefits. Emotional branding has become increasingly important
On March 11, 2023, it was reported that Silicon Valley Bank, a US-based lender that serves many of the UK’s most promising tech startups, had failed. This has prompted concerns about the potential impact on the UK tech industry, with fears that many of these startups could run out of cash if they are unable
Mastodon is a free, open-source social media platform that has gained popularity in recent years as an alternative to mainstream networks such as Twitter. While Twitter remains one of the most widely used social media platforms, Mastodon has several features that make it an attractive option for users looking for a more customisable, community-driven experience.
An infodemic refers to the rapid spread of misinformation, often through social media and other online platforms, that can occur during a public health crisis or other significant event. The term was first coined during the 2002-2003 SARS outbreak but has been used more recently to describe the spread of misinformation related to COVID-19. Infodemics
Digital media marketing is the use of digital channels and platforms to promote a business and its products or services. With the proliferation of the internet and social media, businesses have an unprecedented opportunity to reach customers around the globe. In this article, we will explore the importance of digital media marketing for businesses, covering
Social media marketing content calendars are a good thing for several reasons. Firstly, they help businesses plan and organize their social media marketing efforts in advance. This means that they can ensure that they are regularly publishing high-quality content that is engaging and relevant to their target audience. By having a clear plan in place,
Bounce rate is a measure of the number of visitors to a website who leave the site after viewing only a single page. It is expressed as a percentage of total visitors. A high bounce rate can indicate that visitors are not finding what they are looking for on the website, or that the website
