Digital Marketing Insights
Stay informed with our latest digital marketing strategies, from paid advertising to content creation and analytics. Whether you’re building brand awareness or driving conversions, our articles provide actionable advice. Discover our services on the Digital Marketing page.
I’ve been working in digital marketing long enough to remember when “content marketing” meant simply writing a blog post occasionally and hoping Google would notice. Those days are…
When I started in digital marketing over 20 years ago, video campaigns were viewed as something only significant brands could execute effectively: full film crews, expensive cameras, editing…
A Bournemouth-based SME rang me not long ago and said, “Maria, we’ve done the ads, we’ve written the blogs, but nothing really sticks.” So I asked them a simple question: “What happens after someone clicks?” The silence on the other end told me everything. We love to obsess about the shiny front end of digital […]
The Hidden Half of Digital Marketing: Back-End Fixes That Double Results Read More »
Remember when mobile marketing first began to creep into client conversations? Back then, it was seen as a “nice add-on.” Fast forward to today, and mobile isn’t an add-on; it is the main stage. Most of us live on our phones. We shop, scroll, watch, chat and even work on them. If your marketing doesn’t
Mobile-First Marketing: 7 Proven Tricks to Capture On-the-Go Audiences Read More »
I’ve been working in digital marketing long enough to remember when “content marketing” meant simply writing a blog post occasionally and hoping Google would notice. Those days are gone. Today, content isn’t about filling space; it’s about driving sales, building trust, and creating connections. The problem is that too many businesses across Bournemouth, Poole, and
Content Marketing That Sells: Turning Blogs, Guides and Social Posts Into Lead Machines Read More »
Email marketing remains one of the most powerful channels in digital marketing, a claim I can confidently make after running campaigns for over 20 years across various platforms, including video, PPC, social, and more. The return on investment is consistently unbeatable. Yet I meet many businesses in Bournemouth, Poole, and across the UK that still
Email Marketing in 2025: Advanced Personalisation Tactics That Actually Convert Read More »
When I started in digital marketing over 20 years ago, video campaigns were viewed as something only significant brands could execute effectively: full film crews, expensive cameras, editing suites, the lot. Fast forward to today, and I’ve seen some of the most successful campaigns come from nothing more than a smartphone, good lighting, and a
Video Marketing Hacks: How to Boost Engagement Without a Hollywood Budget Read More »
