A Practical Playbook for Consultants and Agencies Last quarter, I was working with a retail client in Poole. We were knee-deep in title tag debates when the AI agent we’d been trialling quietly queued three alternative versions and flagged two pages with weak entity coverage. The client’s face said it all; they hadn’t asked for […]
Agentic SEO Is Coming Faster Than Most Teams Expect Read More »
First Things First: What Do We Mean by a Marketing Scorecard? I’ve sat in more boardrooms than I care to count where the marketing report gets flicked through in silence. Slide after slide of clicks, impressions, bounce rates, then the CFO leans forward and asks: “Yes, but did we actually make more money?” That’s the
Boardroom-Ready Marketing Scorecards: Linking Brand, Traffic & Pipeline to Revenue Read More »
First Things First: What Exactly Is a Growth Sprint? A Growth Marketing Sprint is a 12-week rhythm that forces marketing teams to stop scattering their energy and instead work in focused, test-and-learn cycles. Why 12 weeks? Because it’s long enough to get meaningful results (especially for SEO or web changes) but short enough to keep
The 12-Week Growth Sprint: An Operating System for Modern Marketing Teams Read More »
Over the years, I’ve had countless conversations with business owners who tell me the same thing: “We’re thinking of building our own ecommerce system — it’ll give us more control.” And each time, I find myself giving the same warning. I’ve seen too many companies pour tens of thousands into bespoke builds, only to find
Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of up to 50%. Not because they’ve fallen in rankings, but because the clicks simply never arrive, the answer has already been served by AI. The question now
The SEO Defence and Attack Plan in the Age of AI Overviews Read More »
When I sit down with SME owners or corporate marketing managers, TikTok usually gets a laugh: “Isn’t that just dancing and lip-syncs?” But within minutes, those same people realise it’s where their competitors are already attracting customers, shaping reputation, and showing up in search. TikTok isn’t just another social app. It’s now a discovery engine,
I’ve sat with business owners in Bournemouth cafés, SME teams in Poole boardrooms, and corporate managers in London offices, and this question always comes up: “Our site is fast, but Google still isn’t indexing our content. Why?” It’s a frustration I hear a lot. You’ve invested in web design, streamlined your code, compressed your images,
Site Speed vs Crawl Speed: Why Google Treats Them Differently Read More »
A Dorset client pulled me aside not long ago and asked, “Why does Copilot keep recommending my competitor when I outrank them on Google?” I knew exactly what they meant — and I also knew the answer wasn’t simple. We’re in a different game now. Ranking first on Google doesn’t guarantee you’ll show up in
GEO vs SEO: Why Being Ranked Isn’t Always Being Quoted Read More »
SEO has always been about chasing visibility. But in 2026, visibility looks nothing like it did a decade ago. Winning one organic spot isn’t enough anymore, not when AI Overviews, People Also Ask boxes, video carousels, and local packs are crowding out clicks before a user ever sees your link. For agencies, the question isn’t
The Search Resilience Matrix: Building Visibility That Survives the AI SERP Shake-Up Read More »
I’ll let you in on a trade secret. The most profitable keyword list I ever found for a Bournemouth client didn’t come from SEMrush or Ahrefs. It came from their server logs. Buried in those endless lines of code were the queries and crawl patterns Googlebot cared about — and the customers were hinting at.
From Logs to Leads: How SEO Consultants Turn Data into Revenue Read More »
