Stop Posting. Start Building. Here’s the uncomfortable truth: most brands are stuck in what I call the “content treadmill.” They churn out posts, chase likes, and hope something sticks. It’s exhausting, and it doesn’t scale. I’ve sat in too many marketing meetings where the question is, “What do we post this week?” That question is […]
The Social OS: How to Build a Compounding Content Engine in 90 Days Read More »
A few months back, I was in a Poole café with an understandably grumpy business owner. Rankings looked lovely, impressions were up, but the phone felt quieter than it should. I pulled up their top landing pages and asked a simple question: “If I search this query, is this the page I actually wanted?” Ten
Closing the Intent Gap: An SEO Consultant’s Audit That Drives Growth Read More »
Last summer a Bournemouth business owner said to me, “We’re ready to push £8,000 into LinkedIn ads.” Their diary was quiet. The offer wasn’t tested. We paused the spend and ran what I call a Social Lab for two weeks. By day ten they had a sharper hook, two objections neutralised, and three warm calls
The £500 Social Lab: Use LinkedIn to Validate Offers Before You Scale Read More »
A Bournemouth-based SME rang me not long ago and said, “Maria, we’ve done the ads, we’ve written the blogs, but nothing really sticks.” So I asked them a simple question: “What happens after someone clicks?” The silence on the other end told me everything. We love to obsess about the shiny front end of digital
The Hidden Half of Digital Marketing: Back-End Fixes That Double Results Read More »
Are Keywords Losing Their Crown? For decades, keywords were SEO’s compass. Agencies invested considerable time in keyword research, focusing on search volume, difficulty scores, and SERP rankings. But in 2025, the game has changed. With Google’s AI Overviews, ChatGPT, and other AI-driven platforms, search isn’t about exact phrases anymore; it’s about understanding intent. Instead of
The End of Keywords? How AI Overviews Are Redefining Search Intent Read More »
Why Authority Looks Different in 2025 Backlinks used to be the ultimate sign of SEO authority. The more quality sites linking to you, the better your rankings. Simple. Fast forward to 2025, and search has undergone significant changes. Google’s AI Overviews, entity-based ranking systems, and new trust signals mean that backlinks alone won’t carry your
Beyond Backlinks: Authority Signals That Matter in 2025 SEO Read More »
Why Core Web Vitals Matter Not long ago, SEO was primarily focused on keywords and backlinks. Get enough of them and you’d usually rank well. However, by 2025, that approach no longer suffices. Google now cares just as much about how people experience your site as it does about what’s on it. That’s where Core
Why Consistency Is the Secret Ingredient in Branding Ever spotted a business online, then visited them in person and felt like you’d walked into an entirely different company? That’s what happens when branding isn’t consistent. Consistency is more than matching colours. It’s about building trust, recognition, and confidence. If your brand looks, sounds, and behaves
Building Brand Consistency: Why Every Touchpoint Matters Read More »
Remember when mobile marketing first began to creep into client conversations? Back then, it was seen as a “nice add-on.” Fast forward to today, and mobile isn’t an add-on; it is the main stage. Most of us live on our phones. We shop, scroll, watch, chat and even work on them. If your marketing doesn’t
Mobile-First Marketing: 7 Proven Tricks to Capture On-the-Go Audiences Read More »
If you’ve noticed traffic and enquiries slipping, even though your rankings haven’t changed, you’re not imagining it. Search behaviour has shifted. Increasingly, people are obtaining answers directly from AI platforms such as Gemini, Copilot, and ChatGPT. They aren’t clicking through to page two of Google. In many cases, they’re not clicking at all. That’s where
Generative Engine Optimisation (GEO): The Practical Guide to Winning in AI Search Read More »
