A few weeks ago, a local business owner in Dorset called me in a panic. Their Google Search Console was flashing with warnings, and content was being de-indexed. The cause? Their agency had churned out hundreds of AI-written blogs, unedited and unchecked, riddled with compliance issues. That’s the reality of AI SEO right now. The […]
The Hidden Risks of AI SEO: Compliance, Bias and Brand Safety for SMEs Read More »
Why You Need to Look Beyond Traditional Brand Marketing Let’s be honest. Most businesses still default to the same three moves when it comes to brand marketing: running ads, sponsoring an event, or issuing a press release. They work to a point, but here’s the problem. Audiences have trained themselves to tune them out. In
5 Under-the-Radar Brand Building Techniques That Deliver Real Results Read More »
New data from the Pew Research Centre reveals that more than half of adults now use social media as part of their news diet. On the surface, this is another incremental update on digital behaviour. But dig deeper, and there are signals here that should make every business owner, SME and marketing agency sit up.
Social Media is Now a Newsroom – What That Means for Businesses and Agencies Read More »
Why Social Media in 2025 & Beyond Is Non-Negotiable Let’s not dress it up: if you’re running a business in 2025 and beyond, social media is no longer optional. It’s the digital high street, where buying decisions are made long before customers reach your website. Definition: Business social media promotion is the process of utilising
The 5 Best Social Media Platforms for Business Promotion (2025 & Beyond) Read More »
What Do We Mean by “The Dark Funnel”? Let’s lock in a definition first: The dark funnel refers to all the hidden sharing, recommendations, and conversations that influence buying decisions but happen outside traditional analytics — in WhatsApp, Messenger, Slack, Teams, email, or even offline chats. It’s “dark” because it leaves no visible footprint in
The Dark Funnel: How to Track the Social Activity You Can’t See Read More »
Why We Need a Modern SEO Operating System For years, SEO advice boiled down to a handful of tactics: add keywords, get backlinks, make pages load faster. That approach doesn’t cut it anymore. Today’s search environment is fragmented. You’re not just fighting for blue-link rankings — you’re competing with AI Overviews, shifting user intent, and
The Modern SEO Operating System: Strategy, Technical, Authority, Intent & Measurement Read More »
Defining DIY SEO clearly DIY SEO refers to business owners undertaking their own search engine optimisation tasks without hiring a full-time consultant or agency. It usually covers: Where DIY usually struggles is with technical SEO, the crawl behaviour, server configuration, log analysis and structured data that sit under the bonnet. Most business owners can handle
Can You Really Do Your Own SEO? Yes — Here’s How (and Where the Catch Lies) Read More »
At Digital Hype, we’ve always believed in making digital marketing simpler, smarter and more transparent. That’s why we’ve just launched a brand-new suite of free SEO and marketing tools, available now on our website for businesses not just in Bournemouth but UK-wide. These tools are lightweight, privacy-friendly, and designed with a simple goal: to provide
Digital Hype Launches Free SEO & Marketing Tools for Businesses Read More »
I still remember the moment mobile search stopped being a novelty and became part of daily life. The shift was subtle at first, people searching on the go, asking Siri or Google Assistant quick questions, but within a few years, it had reshaped entirely digital marketing. I get the same feeling now with AI-powered smart
Visual AI Search Optimisation & The Future of Augmented Advertising Read More »
Most UK business owners I speak with will rattle off Facebook, Instagram, maybe TikTok when I ask about their social media strategy. Pinterest? Nine times out of ten it doesn’t even cross their mind. And that’s a missed opportunity. Here’s why: Pinterest isn’t like the others. It’s not about endless scrolling, likes, and fleeting updates.
Why Pinterest Could Be the Secret Weapon for UK Independent Businesses Read More »
