Author name: Paul Giles

How to Connect with Your Audience on a Deeper Level Emotional branding is the process of building a strong, emotional connection between a brand and its audience. It’s the ability to tap into the emotions of your customers and evoke feelings that go beyond simple product features or benefits. Emotional branding has become increasingly important

On March 11, 2023, it was reported that Silicon Valley Bank, a US-based lender that serves many of the UK’s most promising tech startups, had failed. This has prompted concerns about the potential impact on the UK tech industry, with fears that many of these startups could run out of cash if they are unable

Mastodon is a free, open-source social media platform that has gained popularity in recent years as an alternative to mainstream networks such as Twitter. While Twitter remains one of the most widely used social media platforms, Mastodon has several features that make it an attractive option for users looking for a more customisable, community-driven experience.

An infodemic refers to the rapid spread of misinformation, often through social media and other online platforms, that can occur during a public health crisis or other significant event. The term was first coined during the 2002-2003 SARS outbreak but has been used more recently to describe the spread of misinformation related to COVID-19. Infodemics

Digital media marketing is the use of digital channels and platforms to promote a business and its products or services. With the proliferation of the internet and social media, businesses have an unprecedented opportunity to reach customers around the globe. In this article, we will explore the importance of digital media marketing for businesses, covering

 Social media marketing content calendars are a good thing for several reasons. Firstly, they help businesses plan and organize their social media marketing efforts in advance. This means that they can ensure that they are regularly publishing high-quality content that is engaging and relevant to their target audience. By having a clear plan in place,

Bounce rate is a measure of the number of visitors to a website who leave the site after viewing only a single page. It is expressed as a percentage of total visitors. A high bounce rate can indicate that visitors are not finding what they are looking for on the website, or that the website