Author name: Paul Giles

Paul Giles – Digital Media Consultant & SEO Specialist Paul Giles is the founder of Digital Hype, with over 20 years of experience in SEO, web design, development, and online marketing. Connect with Paul on LinkedIn.

Paul Giles
AI + Social: A Field Guide

AI + Social: A Field Guide (From Someone Who Runs Campaigns Every Day)

Two truths I see daily: This guide demonstrates how to maintain the human touch while leveraging AI to scale, especially for brands in Bournemouth, Poole, Dorset, and across the UK that require results without compromising their personality. The AAA Method I Use With Clients Automate. Augment. Avoid. Simple rules, strong outcomes. 1) Automate (free your

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Rise of Edge-Optimised Web Design

The Rise of Edge-Optimised Web Design: Speed, SEO, and Scalability

We’ve all felt the frustration of a slow-loading website. You click, you wait, and within seconds you’re gone. Users today don’t tolerate lag, and neither does Google. That’s why the future of high-performance websites is increasingly tied to edge-optimised design, building sites that run faster, scale better, and deliver content as close to the user

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GEO - AI-Driven SEO (Generative Engine Optimisation)

10 Common Mistakes SEO Companies and Website Owners Make When Using AI for Search Optimisation (And How to Fix Them)

AI has quickly become part of the SEO toolkit, but not always in the right way. Across the UK, I see SEO companies and independent website owners rushing to use tools like ChatGPT, Google Gemini, and Jasper, often making avoidable mistakes that damage visibility rather than improve it. Here are the 10 most common pitfalls,

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