Author name: Paul Giles

Paul Giles – Digital Media Consultant & SEO Specialist Paul Giles is the founder of Digital Hype, with over 20 years of experience in SEO, web design, development, and online marketing. Connect with Paul on LinkedIn.

Paul Giles
Content Marketing That Sells | Lead-Generating Strategies

Content Marketing That Sells: Turning Blogs, Guides and Social Posts Into Lead Machines

Digital Marketing Tips & Guides / By / / / 4 minutes of reading

I’ve been working in digital marketing long enough to remember when “content marketing” meant simply writing a blog post occasionally and hoping Google would notice. Those days are gone. Today, content isn’t about filling space; it’s about driving sales, building trust, and creating connections. The problem is that too many businesses across Bournemouth, Poole, and

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Outbound Engagement Trend 2025

The Outbound Engagement Trend: Why Brands Are Winning in the Comments

Social Media Marketing Tips & Guides / By / / 5 minutes of reading

If you’ve spent any time on Instagram, TikTok, or LinkedIn lately, you’ll notice something: brands aren’t just posting on their own feeds anymore; they’re showing up in the comments section of other people’s content. That’s outbound engagement. And while it might look like “just leaving a comment,” the brands that are doing it well are

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Brand Reputation in AI Search – SEO Strategies

Brand Reputation in AI Search: Why It’s Reshaping the SEO Landscape

Generative AI Insights & Guides / By / / 5 minutes of reading

AI Search Is Reshaping Brand Discovery We’ve all noticed it, search feels different now. Instead of scrolling through ten blue links, more people are turning to AI platforms for instant answers, recommendations, and summaries. That means your brand is increasingly judged not by what’s on your website alone, but by how large language models (LLMs)

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Email Marketing in 2025

Email Marketing in 2025: Advanced Personalisation Tactics That Actually Convert

Digital Marketing Tips & Guides / By / / 4 minutes of reading

Email marketing remains one of the most powerful channels in digital marketing, a claim I can confidently make after running campaigns for over 20 years across various platforms, including video, PPC, social, and more. The return on investment is consistently unbeatable. Yet I meet many businesses in Bournemouth, Poole, and across the UK that still

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Instagram Insights: What Adam Mosseri’s Latest Tips Mean for Your Reach

Instagram Insights: What Adam Mosseri’s Latest Tips Mean for Your Reach

Social Media Marketing Tips & Guides / By / / 4 minutes of reading

If you’re running Instagram campaigns in 2025, you’ll know how quickly the platform evolves. Just when you think you’ve cracked the algorithm, something changes. That’s why I always pay attention when Instagram’s head, Adam Mosseri, shares updates. His latest comments highlight two points worth knowing. They’re not magic hacks, but they do show us how

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GEO Explained: Generative Engine Optimisation for SEO & AI Search

Understanding GEO: Generative Engine Optimisation and Its Impact on Search

Generative AI Insights & Guides / By / / 4 minutes of reading

What Is GEO? Generative Engine Optimisation (GEO) is the practice of preparing your website content so that it not only appears in search rankings but also gets cited within AI-generated answers from tools like Google Gemini, Microsoft Copilot, ChatGPT, and Perplexity. Think of it this way: As someone who has spent years watching the SEO

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Video Marketing Hacks

Video Marketing Hacks: How to Boost Engagement Without a Hollywood Budget

Digital Marketing Tips & Guides / By / / / 4 minutes of reading

When I started in digital marketing over 20 years ago, video campaigns were viewed as something only significant brands could execute effectively: full film crews, expensive cameras, editing suites, the lot. Fast forward to today, and I’ve seen some of the most successful campaigns come from nothing more than a smartphone, good lighting, and a

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Clear Visual Hierarchy Is Essential in Web Design

Why Clear Visual Hierarchy Is Essential in Web Design

Web Design Tips & Guides / By / / 4 minutes of reading

When someone lands on your website, you’ve got only a few seconds to capture their attention. In those first moments, people decide whether to stay or leave. A clear visual hierarchy guides their eyes, indicating where to start and highlighting what’s most important. Without it, even the most creative design can fall flat, leaving users

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Ahrefs and Its Role in Modern SEO

Ahrefs in Modern SEO: Still Powerful, But No Longer the Whole Story

SEO News, Tips & Guides / By / / 5 minutes of reading

Why Ahrefs Still Has Weight When SEOs talk about backlinks, chances are they’re talking about Ahrefs. For years, it has been the industry’s “backlink intelligence engine,” alongside Semrush and Moz, as one of the three major SEO platforms. Its strength isn’t just in raw backlink data, though its index is massive. Still, it brings multiple

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Cognitive Load and Design Psychology

Cognitive Load and Design Psychology: Crafting Websites That Think Like Users

Web Design Tips & Guides / By / / 4 minutes of reading

Web design isn’t just about colours, grids, and responsive layouts; it’s about people. Every time someone lands on your website, their brain is working hard to process what they see. If the design feels overwhelming, cluttered, or confusing, their cognitive load spikes, and that’s when users drop off. The goal of good design psychology is

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