Author name: Paul Giles

Paul Giles – Digital Media Consultant & SEO Specialist Paul Giles is the founder of Digital Hype, with over 20 years of experience in SEO, web design, development, and online marketing. Connect with Paul on LinkedIn.

Paul Giles
Instagram Insights: What Adam Mosseri’s Latest Tips Mean for Your Reach

Instagram Insights: What Adam Mosseri’s Latest Tips Mean for Your Reach

Social Media Marketing Tips & Guides / By / / 4 minutes of reading

If you’re running Instagram campaigns in 2025, you’ll know how quickly the platform evolves. Just when you think you’ve cracked the algorithm, something changes. That’s why I always pay attention when Instagram’s head, Adam Mosseri, shares updates. His latest comments highlight two points worth knowing. They’re not magic hacks, but they do show us how […]

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GEO Explained: Generative Engine Optimisation for SEO & AI Search

Understanding GEO: Generative Engine Optimisation and Its Impact on Search

Generative AI Insights & Guides / By / / 4 minutes of reading

What Is GEO? Generative Engine Optimisation (GEO) is the practice of preparing your website content so that it not only appears in search rankings but also gets cited within AI-generated answers from tools like Google Gemini, Microsoft Copilot, ChatGPT, and Perplexity. Think of it this way: As someone who has spent years watching the SEO

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Video Marketing Hacks

Video Marketing Hacks: How to Boost Engagement Without a Hollywood Budget

Digital Marketing Tips & Guides / By / / / 4 minutes of reading

When I started in digital marketing over 20 years ago, video campaigns were viewed as something only significant brands could execute effectively: full film crews, expensive cameras, editing suites, the lot. Fast forward to today, and I’ve seen some of the most successful campaigns come from nothing more than a smartphone, good lighting, and a

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Clear Visual Hierarchy Is Essential in Web Design

Why Clear Visual Hierarchy Is Essential in Web Design

Web Design Tips & Guides / By / / 4 minutes of reading

When someone lands on your website, you’ve got only a few seconds to capture their attention. In those first moments, people decide whether to stay or leave. A clear visual hierarchy guides their eyes, indicating where to start and highlighting what’s most important. Without it, even the most creative design can fall flat, leaving users

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Ahrefs and Its Role in Modern SEO

Ahrefs in Modern SEO: Still Powerful, But No Longer the Whole Story

SEO News, Tips & Guides / By / / 5 minutes of reading

Why Ahrefs Still Has Weight When SEOs talk about backlinks, chances are they’re talking about Ahrefs. For years, it has been the industry’s “backlink intelligence engine,” alongside Semrush and Moz, as one of the three major SEO platforms. Its strength isn’t just in raw backlink data, though its index is massive. Still, it brings multiple

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Cognitive Load and Design Psychology

Cognitive Load and Design Psychology: Crafting Websites That Think Like Users

Web Design Tips & Guides / By / / 4 minutes of reading

Web design isn’t just about colours, grids, and responsive layouts; it’s about people. Every time someone lands on your website, their brain is working hard to process what they see. If the design feels overwhelming, cluttered, or confusing, their cognitive load spikes, and that’s when users drop off. The goal of good design psychology is

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AI + Social: A Field Guide

AI + Social: A Field Guide (From Someone Who Runs Campaigns Every Day)

Social Media Marketing Tips & Guides / By / / 5 minutes of reading

Two truths I see daily: This guide demonstrates how to maintain the human touch while leveraging AI to scale, especially for brands in Bournemouth, Poole, Dorset, and across the UK that require results without compromising their personality. The AAA Method I Use With Clients Automate. Augment. Avoid. Simple rules, strong outcomes. 1) Automate (free your

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Rise of Edge-Optimised Web Design

The Rise of Edge-Optimised Web Design: Speed, SEO, and Scalability

Web Design Tips & Guides / By / / 4 minutes of reading

We’ve all felt the frustration of a slow-loading website. You click, you wait, and within seconds you’re gone. Users today don’t tolerate lag, and neither does Google. That’s why the future of high-performance websites is increasingly tied to edge-optimised design, building sites that run faster, scale better, and deliver content as close to the user

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GEO - AI-Driven SEO (Generative Engine Optimisation)

10 Common Mistakes SEO Companies and Website Owners Make When Using AI for Search Optimisation (And How to Fix Them)

Generative AI Insights & Guides / By / / 5 minutes of reading

AI has quickly become part of the SEO toolkit, but not always in the right way. Across the UK, I see SEO companies and independent website owners rushing to use tools like ChatGPT, Google Gemini, and Jasper, often making avoidable mistakes that damage visibility rather than improve it. Here are the 10 most common pitfalls,

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