Author name: Paul Giles

Paul Giles – Digital Media Consultant & SEO Specialist Paul Giles is the founder of Digital Hype, with over 20 years of experience in SEO, web design, development, and online marketing. Connect with Paul on LinkedIn.

Paul Giles
Flat design illustration of the Modern SEO Operating System showing five key levers — Strategy, Technical, Authority, Intent, and Measurement — connected around a central SEO magnifying glass on a computer screen.

The Modern SEO Operating System: Strategy, Technical, Authority, Intent & Measurement

SEO News, Tips & Guides / By / / , / 10 minutes of reading

Why We Need a Modern SEO Operating System For years, SEO advice boiled down to a handful of tactics: add keywords, get backlinks, make pages load faster. That approach doesn’t cut it anymore. Today’s search environment is fragmented. You’re not just fighting for blue-link rankings — you’re competing with AI Overviews, shifting user intent, and

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Business owner working at laptop with SEO on screen, showing search and analytics icons, with notebook, smartphone and coffee on desk. Professional photorealistic header image for DIY SEO guide.

Can You Really Do Your Own SEO? Yes — Here’s How (and Where the Catch Lies)

SEO News, Tips & Guides / By / / , , / 12 minutes of reading

Defining DIY SEO clearly DIY SEO refers to business owners undertaking their own search engine optimisation tasks without hiring a full-time consultant or agency. It usually covers: Where DIY usually struggles is with technical SEO, the crawl behaviour, server configuration, log analysis and structured data that sit under the bonnet. Most business owners can handle

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Hero image for Digital Hype’s free SEO and marketing tools, including ROI calculator, UTM builder, SERP preview and more.

Digital Hype Launches Free SEO & Marketing Tools for Businesses

Digital News / By / / , , / 4 minutes of reading

At Digital Hype, we’ve always believed in making digital marketing simpler, smarter and more transparent. That’s why we’ve just launched a brand-new suite of free SEO and marketing tools, available now on our website for businesses not just in Bournemouth but UK-wide. These tools are lightweight, privacy-friendly, and designed with a simple goal: to provide

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A man wearing AI-powered smart glasses in a city street, with augmented reality overlays showing visual AI search results and an ad for coffee — concept of visual search and augmented advertising.

Visual AI Search Optimisation & The Future of Augmented Advertising

Digital News / By / / , , / 4 minutes of reading

I still remember the moment mobile search stopped being a novelty and became part of daily life. The shift was subtle at first, people searching on the go, asking Siri or Google Assistant quick questions, but within a few years, it had reshaped entirely digital marketing. I get the same feeling now with AI-powered smart

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Digital illustration of Pinterest marketing in the UK showing smartphone with pins and UK map with growth arrow, symbolising business growth through Pinterest.

Why Pinterest Could Be the Secret Weapon for UK Independent Businesses

Social Media Marketing Tips & Guides / By / / , / 13 minutes of reading

Most UK business owners I speak with will rattle off Facebook, Instagram, maybe TikTok when I ask about their social media strategy. Pinterest? Nine times out of ten it doesn’t even cross their mind. And that’s a missed opportunity. Here’s why: Pinterest isn’t like the others. It’s not about endless scrolling, likes, and fleeting updates.

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Agentic SEO

Agentic SEO Is Coming Faster Than Most Teams Expect

Generative AI Insights & Guides / By / / , / 6 minutes of reading

A Practical Playbook for Consultants and Agencies Last quarter, I was working with a retail client in Poole. We were knee-deep in title tag debates when the AI agent we’d been trialling quietly queued three alternative versions and flagged two pages with weak entity coverage. The client’s face said it all; they hadn’t asked for

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The Marketing Scorecard

Boardroom-Ready Marketing Scorecards: Linking Brand, Traffic & Pipeline to Revenue

Digital Marketing Tips & Guides / By / / , / 8 minutes of reading

First Things First: What Do We Mean by a Marketing Scorecard? I’ve sat in more boardrooms than I care to count where the marketing report gets flicked through in silence. Slide after slide of clicks, impressions, bounce rates, then the CFO leans forward and asks: “Yes, but did we actually make more money?” That’s the

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2-Week Marketing Growth Sprint

The 12-Week Growth Sprint: An Operating System for Modern Marketing Teams

Digital Marketing Tips & Guides / By / / , / 7 minutes of reading

First Things First: What Exactly Is a Growth Sprint? A Growth Marketing Sprint is a 12-week rhythm that forces marketing teams to stop scattering their energy and instead work in focused, test-and-learn cycles. Why 12 weeks? Because it’s long enough to get meaningful results (especially for SEO or web changes) but short enough to keep

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Choosing the Right Ecommerce Platform

Choosing the Right Ecommerce Platform: WooCommerce, Shopify, Magento, OpenCart or Bespoke?

Web Design Tips & Guides / By / / , , , , / 8 minutes of reading

Over the years, I’ve had countless conversations with business owners who tell me the same thing: “We’re thinking of building our own ecommerce system — it’ll give us more control.” And each time, I find myself giving the same warning. I’ve seen too many companies pour tens of thousands into bespoke builds, only to find

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SEO Defence and Attack Strategy For AI Overviews

The SEO Defence and Attack Plan in the Age of AI Overviews

SEO News, Tips & Guides / By / / , , / 31 minutes of reading

Google’s Gemini-powered AI Overviews have altered the search landscape more brutally than any algorithm update of the last decade. Across multiple industries, websites are reporting traffic losses of up to 50%. Not because they’ve fallen in rankings, but because the clicks simply never arrive, the answer has already been served by AI. The question now

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