Google has started rolling out its new AI Mode across the UK, powered by its Gemini platform. Instead of just showing a neat list of blue links, Google now answers your questions directly in a conversational way, almost like chatting with a virtual assistant. For now, AI Mode is optional and sits alongside the classic […]
Google’s New AI Mode: What It Means for UK Search, Businesses, and SEO Read More »
We all remember when “mobile-first” became the golden rule of web design. It made perfect sense: mobile traffic had overtaken desktop, and suddenly every brand needed a site that looked sharp on a smartphone. But here’s the reality in 2025: your users aren’t just bouncing between mobile and desktop anymore. They’re checking tablets on the
Beyond Mobile-First: Designing for Multi-Device Ecosystems Read More »
Digital marketing isn’t just about jumping on the latest trend anymore. Audiences are moving past the endless cycle of quick viral moments, and they’re demanding something deeper: vibe culture. Now, I know “vibe” might sound like a throwaway buzzword, but in practice, it’s reshaping how we connect with people online. It’s less about chasing novelty
Why “Vibe Culture” Matters for Modern Marketing Strategies Read More »
Why Brand Values Matter More Than You Think When you’re just starting out, brand values can feel like a “nice-to-have” rather than an essential. But here’s the truth: your brand values are the DNA of your business. They influence: Without clear values, it’s easy to fall into the trap of chasing trends, copying competitors, or
Defining Your Brand Values: The Foundation of Marketing Success Read More »
What Is a Brand – And Why Do You Need One? Let’s clear up a common misconception: your brand isn’t just your logo or your company name. It’s not even your colour scheme, your fonts, or that fancy strapline you came up with in 2012. Your brand is the total experience people have with your
Brand Marketing for Beginners: What Your Brand Really Means Read More »
I’ve been working in digital marketing long enough to remember when “content marketing” meant simply writing a blog post occasionally and hoping Google would notice. Those days are gone. Today, content isn’t about filling space; it’s about driving sales, building trust, and creating connections. The problem is that too many businesses across Bournemouth, Poole, and
Content Marketing That Sells: Turning Blogs, Guides and Social Posts Into Lead Machines Read More »
If you’ve spent any time on Instagram, TikTok, or LinkedIn lately, you’ll notice something: brands aren’t just posting on their own feeds anymore; they’re showing up in the comments section of other people’s content. That’s outbound engagement. And while it might look like “just leaving a comment,” the brands that are doing it well are
The Outbound Engagement Trend: Why Brands Are Winning in the Comments Read More »
AI Search Is Reshaping Brand Discovery We’ve all noticed it, search feels different now. Instead of scrolling through ten blue links, more people are turning to AI platforms for instant answers, recommendations, and summaries. That means your brand is increasingly judged not by what’s on your website alone, but by how large language models (LLMs)
Brand Reputation in AI Search: Why It’s Reshaping the SEO Landscape Read More »
Email marketing remains one of the most powerful channels in digital marketing, a claim I can confidently make after running campaigns for over 20 years across various platforms, including video, PPC, social, and more. The return on investment is consistently unbeatable. Yet I meet many businesses in Bournemouth, Poole, and across the UK that still
Email Marketing in 2025: Advanced Personalisation Tactics That Actually Convert Read More »
If you’re running Instagram campaigns in 2025, you’ll know how quickly the platform evolves. Just when you think you’ve cracked the algorithm, something changes. That’s why I always pay attention when Instagram’s head, Adam Mosseri, shares updates. His latest comments highlight two points worth knowing. They’re not magic hacks, but they do show us how
Instagram Insights: What Adam Mosseri’s Latest Tips Mean for Your Reach Read More »
