The Silent Frustration Behind Most Business Websites I’ve lost count of how many business owners have said this to me over coffee: “Our site looks great — but it’s not doing anything.” They’re not wrong. Their websites do look good, glossy visuals, polished branding, animated sliders, all the trimmings. But when you open the analytics
Conversion-Focused Web Design: Turning Visitors into Customers Read More »
Audiences aren’t “going to the news” anymore. The news now arrives in their feed. Personalities outrank publishers, short-form video outruns articles, and AI summaries sit between stories and searchers. In this attention economy, trust is earned in public, not on a homepage. Drawing on the 2025 Digital News Report by the Reuters Institute, which covers
Expert Analysis: Digital Media Implications of the 2025 Digital News Report Read More »
Search has changed. Google, Bing, and other platforms are now answering questions directly with AI-generated overviews. That means your customers are seeing fewer “ten blue links” and more instant answers. If your business isn’t positioned to show up inside those answers, you risk being invisible at the very moment your customer is deciding who to
Why Partnering with a Digital Media Agency Matters More Than Ever in the AI SERP Era Read More »
A Complete Guide to Facebook, Twitter, Instagram, Pinterest, TikTok and LinkedIn Hashtags are one of the most misunderstood tools in digital marketing. Many businesses either overuse them, ignore them, or chase vanity hashtags that bring in no real customers. Yet, when used correctly, hashtags serve as search signals. They act as real-time keywords, guiding social
Best Practices for Using Hashtags in Social Media Marketing (with SEO Benefits) Read More »
You’re not imagining it. Yesterday, you were sitting on page 1. Today you’ve fallen to page [X] and enquiries have dried up. I’ve seen this play out in countless businesses more times than I can count. The good news is that ranking drops follow predictable patterns. If we confirm the type of drop, we can
Website dropped off Google? The calm, step-by-step recovery guide Read More »
A few weeks ago, a local business owner in Dorset called me in a panic. Their Google Search Console was flashing with warnings, and content was being de-indexed. The cause? Their agency had churned out hundreds of AI-written blogs, unedited and unchecked, riddled with compliance issues. That’s the reality of AI SEO right now. The
The Hidden Risks of AI SEO: Compliance, Bias and Brand Safety for SMEs Read More »
Why You Need to Look Beyond Traditional Brand Marketing Let’s be honest. Most businesses still default to the same three moves when it comes to brand marketing: running ads, sponsoring an event, or issuing a press release. They work to a point, but here’s the problem. Audiences have trained themselves to tune them out. In
5 Under-the-Radar Brand Building Techniques That Deliver Real Results Read More »
New data from the Pew Research Centre reveals that more than half of adults now use social media as part of their news diet. On the surface, this is another incremental update on digital behaviour. But dig deeper, and there are signals here that should make every business owner, SME and marketing agency sit up.
Social Media is Now a Newsroom – What That Means for Businesses and Agencies Read More »
Why Social Media in 2025 & Beyond Is Non-Negotiable Let’s not dress it up: if you’re running a business in 2025 and beyond, social media is no longer optional. It’s the digital high street, where buying decisions are made long before customers reach your website. Definition: Business social media promotion is the process of utilising
The 5 Best Social Media Platforms for Business Promotion (2025 & Beyond) Read More »
What Do We Mean by “The Dark Funnel”? Let’s lock in a definition first: The dark funnel refers to all the hidden sharing, recommendations, and conversations that influence buying decisions but happen outside traditional analytics — in WhatsApp, Messenger, Slack, Teams, email, or even offline chats. It’s “dark” because it leaves no visible footprint in
The Dark Funnel: How to Track the Social Activity You Can’t See Read More »
