What about lead generation businesses?

Enter your website conversion rate for leads and include your sales close rate to estimate revenue from closed deals.

SEO ROI & Break-Even Calculator

Find out exactly when your SEO spend starts paying back. This free calculator from Digital Hype helps you model ROI, conversions, and added revenue with clear, evidence-based maths.

Digital Hype SEO Calculator ROI & Break-Even

Transparent inputs. Clear, defensible maths.

Current monthly organic sessions

Target organic uplift (%)

Conversion rate (%)

Value per conversion (£)

Monthly SEO cost (£)

Use your typical retainer or average monthly spend.

Close rate from leads to customers (%) (optional; for lead gen)

Assumptions & Method

Formulae:
Added sessions = Current sessions × Target uplift%
Conversions = Added sessions × Conversion rate% × (Close rate% if lead-gen)
Added revenue = Conversions × Value per conversion
ROI = (Added revenue − Monthly cost) ÷ Monthly cost

This is an indicative model for planning. For e-commerce, use order value; for lead gen, use closed-deal value and close rate.

What Is the SEO ROI Calculator?

The SEO ROI Calculator is a planning tool that helps you connect search performance with business results. By entering your current organic traffic, conversion rate, and value per conversion, you can quickly model:

Expected additional sessions from SEO uplift
Projected conversions and revenue growth
The exact break-even uplift your site needs
Your overall ROI percentage, net of SEO costs

Why Calculate SEO ROI?

SEO often feels intangible without hard numbers. This calculator gives you a practical way to measure outcomes and make data-led decisions. It’s especially useful for:

Marketing teams — justifying budgets with clear ROI
Business owners — comparing SEO vs. paid channels
Agencies/consultants — reporting transparent results

For businesses in Bournemouth, Poole, Dorset, and across the UK, it provides a simple, evidence-driven model to support smarter investments.

Need Help Maximising SEO ROI?

Our consultants build strategies that go beyond traffic — we focus on conversions, revenue, and measurable growth.

Book a Free Consultation

Example SEO ROI Calculation

Imagine your site gets 5,000 organic sessions each month. You target a 25% uplift with SEO. At a 2.5% conversion rate and an average conversion worth £120, investing £1,500/month in SEO delivers:

+1,250 new monthly visits
31 additional conversions
£3,720 in added monthly revenue
148% ROI net of spend

By modelling break-even, you can forecast when SEO pays for itself.

SEO ROI Calculator FAQs

How accurate is the SEO ROI Calculator?

It uses standard formulas with your own inputs. While no model predicts exact outcomes, it provides a realistic benchmark for planning.

Can I use this for e-commerce?

Yes — enter your average order value as “value per conversion” and your store’s conversion rate.

What about lead generation?

Use your website conversion rate (form fills) and your sales close rate to get a more accurate revenue estimate.

Does it account for long-term SEO growth?

No — it models monthly ROI. In practice, SEO compounds over time, making results stronger the longer you invest.

Is the calculator free?

Yes, Digital Hype offers this tool free of charge to make SEO more transparent.

How do I improve my SEO ROI?

Combine strong technical SEO, quality content, and link-building with a clear conversion funnel. Learn more on our SEO page.

What’s a typical ROI for SEO?

It varies by sector, but many UK businesses see ROI exceed 200–500% within 12–18 months.

Can I share this tool?

Yes — feel free to share or bookmark this page. Linking back helps others benefit too.

Turn ROI into Real Growth

SEO only delivers if it drives measurable business results. Talk to Digital Hype — SEO consultants for Bournemouth, Poole, Dorset and beyond.

Get Your SEO Strategy